au Jibun Bank was founded in 2008 as a joint venture between Japanese communications company KDDI Corporation and The Bank of Tokyo-Mitsubishi UFJ. From the very start, the bank decided on a mobile approach and became a pioneer when deploying the first banking application for smartphones in Japan.
As a mobile-only bank, it provides various banking services fully available via its mobile application, such as account opening, balance inquiries, money transfers, foreign currency deposits as well as Japanese yen deposits. au Jibun Bank distinguishes itself with its mobile offering: around 80% of its services can be accessed from a smartphone.
One of its most popular services is the Smartphone Debit Card, which has attracted Japanese people with its high usability; 10,000 accounts were opened within eight days of launch in April 2019. It offers a virtual debit service for customers that is usable both online and offline, making payments via the app without the usual plastic card – the first of its kind in Japan.
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