With total assets of N3.3 trillion, customer deposits of N2.6 trillion and a strong capital adequacy ratio of 18.9%, well above the CBN mandated minimum of 10% FirstBank is the largest bank in Nigeria, and amongst the largest corporate and retail financial institutions in sub-Saharan Africa (excluding South Africa). There is no doubt that the bank has consolidated its position in Nigeria and sits in a very strong position from which to grow, both domestically and outside Nigeria. Not only is FirstBank the largest Nigerian bank by assets, but it has also consolidated its reputation for world class corporate governance and a conservative approach to risk management. All built on a platform of 120 years heritage of national development. As a brand of fortitude, strength and innovation in the Nigerian financial sector, following its adoption of a holding company structure, FirstBank on January 27, 2014 unveiled a refreshed corporate identity, including that of all its subsidiaries, designed to reflect the company’s strategic direction and position it to meet the future needs of the market. The African elephant which is a respected and instantly recognisable icon of its brand identity was retained. However, it was re-ignited with a number of enhancements that communicate a robust evolution relevant to today’s marketplace.
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