New research from the European Travel Commission (ETC) has revealed a surge in European travel sentiment for the upcoming autumn and winter seasons, with 73% of Europeans planning trips between October 2024 and March 2025. This represents a 6% increase from the same period last year.
According to the latest ‘Monitoring Sentiment for Intra-European Travel’ Wave 20, respondents from Europe’s largest source markets demonstrate a strong eagerness to travel. The UK leads, with 84% of respondents expressing a desire to travel, reflecting an increase of 10% from 2023. Following closely are Germany at 79% (up 16%) and France at 78% (up 15%).
Alongside this enthusiasm is a growing interest in exploring lesser-known destinations, presenting unique opportunities for off-thebeaten-path locations. Younger generations are particularly keen on discovering hidden gems. By embracing these diverse travel choices, we can promote responsible tourism while supporting local economies and preserving cultural heritage”.
Higher budgets, less concern over costs
European travellers are showing decreasing concern about travel costs in their holiday planning. Now, 19% express worries about trip expenses, a drop of 3% from the previous year. The most common budget, selected by 27% of travellers, is €500-€1,000 per person per trip. Close behind, 26% plan to spend a higher amount of €1,500 to €2,500, reflecting a 3% increase from last year. Despite a decrease in concerns about travel costs and inflation, 15% of respondents remain worried about their overall financial situation
While worries about extreme weather events have decreased by 4% from last year, 10% still express concern. Additionally, 9% worry about potential travel disruptions from strikes or staff shortages, and another 9% are anxious about overcrowding at their chosen destinations. When it comes to selecting holiday destinations, safety is the top criterion for 18% of Europeans, followed by stable weather and bargains, both at 12%. Friendly, welcoming locals are also a priority for 10% of travellers.
Travel demand surges, driven by younger Europeans
New data reveals a growing enthusiasm for travel across all age groups in Europe, with the most notable increase among younger Europeans. Travel intentions among the 25-34 age group have risen to 75%, reflecting a 9% year-on-year increase. Similarly, 64% of 18-24-year-olds now plan to travel, up by 8%, while 78% of those aged 35-44 show a 7% rise. Younger travellers are planning to hit the road more often, with a strong preference for city breaks and relaxing beach vacations.
Older travellers in Europe are also eager to travel, with 75% of those aged 55 and over expressing a desire to do so, marking a 4% increase in their plans.Almost half (45%) plan trips lasting more than seven nights, particularly seeking out experiences rich in Culture & Heritage or Nature & Outdoors. These older travellers tend to prefer familiar destinations with reliable tourist infrastructures.
