For the first time in a decade, the U.S. Federal Trade Commission (FTC) will make changes to its Green Guides, a set of standards for companies making environmental claims.
The Green Guides were first introduced in 1992 and have only been updated three times, despite the boom in green claims in marketing. To bring their guides up to date, the FTC asked for comments on their guides last December.
They received nearly 60,000 responses to questions about frequently-used environmental claims, such as "low carbon", "net zero;" to claims of the recyclability, sustainability and compostability of products.
The guides were created by the FTC to help guide companies and avoid deceptive advertising and are often used in legal action against cases of greenwashing.