20th April 2023


Jaguar Land Rover rebrands as JLR

Jaguar Land Rover is to rebrand as JLR in plans to completely renew its corporate image as well as launching a new range of electric cars.

CEO Adrian Mardell confirmed the rebranding of the company, where the cars are created under two brands “making magic in the Midlands”, and instead calling itself JLR, a “house of brands” with cars created under Range Rover, Discovery, Defender and Jaguar names.